‘Escape the Urban Heat Island’ Awarded $10,000 Grant From Odwalla’s Plant a Tree Program

New York City Landscape To Receive New Trees Thanks To Online Votes

[New York, NY, June 28, 2012] - For the fifth consecutive year, Odwalla, Inc. has branched out to bring the goodness of trees to cities across the country - including the Escape the Urban Heat Island of the Environment Action Association. The project recently won a $10,000 grant through Plant a Tree program of Odwalla company, which gave people the opportunity to help 10 tree-planting projects earn reforestation grants.
From April 1 to May 31, visitors to www.odwalla.com/plantatree helped make the vision of Escape the Urban Heat Island a reality by casting enough votes to make EAA project one of the top 10 vote recipients out of the 20 eligible projects nationwide. Funds will be used to plant trees in some of NYC needed neighborhood this fall.
"This Odwalla Plant a Tree grant is a great win for our local environment in NYC so we really want to thank everyone who voted for our project," said Soo Greenstein, Manager of Environment Action Associaiton. "It is going to be an area that our community can enjoy for years to come and we certainly encourage everyone to come visit the improved area this fall."
Founded in 2001, the mission of Environment Action Association is to empower, unite people in communities to protect and preserve the environment for our planet. All of EAA’s activities are designed to inform and educate the public so they will act to secure a healthy future for themselves and their children. EAA will start planting trees in the fall with the help from Odwalla’s grant in most needed area in New York City.
With $100,000 in total grant money being donated through its 2012 Plant a Tree program, Odwalla’s five-year tree-planting donations have reached $550,000. Since its inception in 2008, the Plant a Tree program has been one of many ways Odwalla supports the betterment of the environment. Other efforts include the transition of all single-serve 12oz bottles to PlantBottle? packaging, which is 100 percent recyclable and made from up to 100 percent plant-based materials, and the installation of fuel cell technology at its Dinuba, Calif. packaging facility, which reduces the plant’s carbon footprint.